This product is fantastic for its price and for what it is. Very high quality drill bits, in a very nice metal case, even premium branded drill bits come in less nice cases. I think Rapid should not have put this item in their budget range of own branded products, as it is really very good for what it is. The only thing I do not like is the plastic thing that is used to hook it onto shelves, it really irritates me when packaging has that sort of thing on it, but this can easily and nicely be cut off.