Overview

The Data Protection Act 1998 regulates the processing of information relating to you and grants you various rights in relation to your personal data.

Rapid Electronics Limited is committed to ensuring that your privacy is protected and that it complies with its obligations under the Data Protection Act 1998.

The Privacy and Cookies Policy explains how we will treat any personal information that you provide to us when you use this site. It also outlines how we use internet cookies and some of the security measures that we take in order to protect your privacy, as well as giving certain assurances on things we will not do.

The information we collect and how we use it

When you register on our website at www.rapidonline.com, we collect information about you and your organisation such as company name, address, job title, e-mail address and phone number.

We gather this information to allow us to process your registration and efficiently administer transactions and deliveries, as well as using it to develop and improve our services.

We may use aggregated information for the purposes of tracking the usage of our services and in order to help us develop and improve the website and such services. We may pass this information to third parties. The aggregated information and statistics will not, however, include details that can be used to identify you.

We may have received personal information about you from other companies and organisations (for example, marketing purposes) and we rely on these third parties to obtain your consent for us to use this information.

Cookies

We use a number of different cookies on our website.

A cookie is a text file that tracks our users' navigation of the site and stores that information on the hard drives of their PC, mobile phone or other web-connected device. There is nothing malicious about the use of cookies - in fact they are essential for websites to operate efficiently and to the best expectations of their users.

Cookies allow us to understand our visitors' habits and preferences, enabling Rapid Electronics to customise its web services and provide an enhanced user experience. The use of cookies is standard in many industries and you will find them in use on most major websites. We may, for example, use cookies to store registration information so that you do not have to provide it to use on subsequent visits.

Cookies on Rapidonline

If you do not know what cookies are, or how to control or delete them, then we recommend you visit http://www.aboutcookies.org for detailed guidance.

On 26 May 2012 website operators in the UK became required by law to obtain informed consent from visitors before storing or retrieving any information on a computer or web-connected device.

How we ask for your consent

When you visit www.rapidonline.com for the first time, or the first time you visit the website on or after 26 May 2012, you will be asked for your consent for the site to place cookies on your computer.

If you agree to allow cookies, you will not be prompted on subsequent visits and your experience of the website will be unaffected.

If you choose not to allow cookies, you will do so on the understanding that certain parts of the site will not function correctly and we will have to ask you for your preferences every time you visit the site.

The parts of the site with functionality that will be affected without the acceptance of cookies include the following:

• Contents of shopping baskets will be lost between sessions
• Log-in details will not be stored
• Currency and VAT preferences cannot be remembered between sessions

Browser settings

Cookies can also be disabled or removed from your computer using your browser settings, but performing this action will also significantly reduce the performance of the website. To disable cookies in Internet Explorer look under Tools > Internet Options.

Links to other websites

This privacy policy only covers the activity and operation of www.rapidonline.com. Rapid Electronics Limited accepts no responsibility or liability for the third party websites we provide links to. We recommend that visitors consult the respective privacy policies of these websites.

Unsubscribing from promotional emails

Customers who wish to stop receiving marketing email communications or amend their preferences can do so quickly and easily. All marketing emails include an 'Unsubscribe' and 'Update your preferences' link. Alternatively an email with the subject line of 'Unsubscribe' can be sent to feedback@rapidelec.co.uk. Your email address will be removed from all our mailing lists used for marketing purposes. Please note that emails relating to the status of orders or transactions will still be sent and received.

Payment card information

Rapid Electronics conform to PCI (Payment Card Industry) Legislation regarding the protection of cardholders data and personal information. All transactions take place within a secure area of the website. Personal payment card information is not published in any form on the website and is not accessible to staff of Rapid Electronics.

Changes to this privacy policy

This privacy and cookie policy is reviewed regularly and any changes to it will be published on this page. The privacy policy was last updated on 10 May 2012.

How to contact us

If you have any concerns or queries relating to your personal information, cookies or any aspect of our privacy policy, please write to us at the address below:

Rapid Electronics Limited
Severalls Lane
Colchester
Essex
CO4 5JS