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When has something so disposable – like BiC pens, BiC stationery and ballpoint pens – become so durable?

Celebrating 60 years of trading in 2012, BiC is the world's biggest brand of ballpoint pens and one of the largest global stationery brands. Founded in 1952 by Marcel Bich and Edouard Buffard, BiC pens grew rapidly to become the disposable pen of choice in schools, offices, businesses and homes, valued the world over for its reliability, ink coverage and longevity. From the original Cristal® ballpoint, which was a revolution in pen design, the BiC product range now encompasses a stunning diversity of writing and drawing instruments and stationery, including crayons, markers, pencils, whiteboard markers and correction fluid; erasers, scissors, rulers, glue, office equipment and paper; even lighters and shavers!