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One of Rapid's biggest customers, Huntingdon-based Top Hex Ltd, have solved the problem of explaining the service that they offer. They have commissioned an enormous cartoon which has been printed on the side of their company van.
Top Hex design and manufacture electronic products for bespoke control applications. Their clients are based throughout the UK and their products are sold across the world. Managing Director Gary Weston takes up the story: “Even though the company has been trading for nearly 15 years, and despite working at Top Hex in the startup phase, even my Mum still doesn’t understand what we do. No wonder potential clients seem a bit confused!”
Graphic designer and cartoonist, Alan Birch, came to the rescue. “It is said a picture paints a thousand words. I tried to explain the concept of designing the electronics for a client product in a simple cartoon. At the front of the van, an electronic engineer is sitting at his PC with electronic components flying out of his screen towards a finished product at the rear of the van. It’s really good fun, I love it!”
Top Hex has recently expanded their manufacturing facility with a state-of-the art electronic surface-mount production facility. The company now employs 20 people at their premises in Hinchingbrooke Business Park, Huntingdon. Rapid recently visited Top Hex and made a video about the services they provide to the company.
At Top Hex, the staff were initially surprised when the van appeared outside. However, the cartoon character was quickly named “Alan” after the designer. “Alan” now travels around the country, collecting and delivering. Weston is delighted with the finished vehicle. “Everyone notices the van which is fantastic, but it does mean we have to drive extra carefully!”